Losing trust in social media? Use Direct mail Instead!
Over the last few weeks we have seen X (FKA Twitter) go into meltdown (blue tick anyone?), lower engagement rates on Instagram (thanks to an algorithm update), and now Facebook (sorry, Meta?…) have cut 11,000 jobs!
Using Mail in Your Marketing Strategy
For many marketers, the perceived effectiveness of Direct Mail has decreased, in part due to the increased popularity of digital marketing channels such as social media and email.