For many marketers, the perceived effectiveness of Direct Mail has decreased, in part due to the increased popularity of digital marketing channels such as social media and email. However, recent research demonstrates how important Direct Mail is within the marketing mix, both as a stand-alone activity and to boost engagement within other channels.

According to a recent report from Royal Mail Market Reach, 96% percent of mail is engaged with, with the average item of mail being interacted with 4.5 times, the highest ever level!

The effect of working from home cannot be underestimated. It has played a big part in why mail is seeing a resurgence. With working from home looking like it is here to stay, either part or full time, ‘in home’ marketing is going to continue to play a big part in the future of Marketing Strategies.

Don’t Forget Mail In Your Digital Marketing

There is no doubt that Digital Marketing makes up the majority of most marketing budgets, due to the ability to track activity from start to finish. Using simple tools like Google Analytics tells you where visitors have come from, how long they have stayed on your site, and if they have taken any of your desired actions, such as downloading a white paper, filling in a form, or watching a video.

But did you know that using Mail in conjunction with your digital strategy can actually improve a whole host of statistics, including dwell time (+30%) and sales conversion, with 25% of people stating they bought or ordered as a result of receiving mail in the last 12 months.

During lockdowns, you have also no doubt increased your social media output, whether it is organic posts on TikTok, or increasing ad spend on your Facebook page. Well mail can improve your social media, too, with people spending 30% longer looking at social media ads when they have already been primed by mail.

Stand Out From The Crowd

Creating an effective Direct Mail campaign can make you stand out from the crowd. Social media, email and search ads are becoming saturated and competitive, so your message can easily get lost in these congested spaces.

Direct Mail is different. You at least take a look at the mail you receive, and if you see something that catches your eye, you are going to read it, and in some instances keep to look at again and again.

The trick is to make something stand out. That’s where we come in.

With almost four decades of experience within the print industry, we know what works. We have also invested heavily over the last 12 months, to offer new and old customers the best quality print available.

Our two Iridesse presses allow us to print CMYK+. That is the standard four-colour press, plus the ability to use metallic gold, metallic silver, white and clear inks to enhance your printed designs.

In addition to new presses, we also invested in a state-of-the-art digital die-cutting machine, the VeloBlade, which makes it easy to cut, perforate and fold, offering greater flexibility in short-run packaging and print.

Start your Direct Mail Project

We can manage your direct mail project from start to finish, including design, print and mail, as well as the possibility of creating prototypes.

Get in touch

In the meantime, you can also download the Royal Mail Market Reach - Mail Matters More Than Ever report, to find out more about how Direct Mail can boost your marketing strategy.