CP 360 - Loop 454
Welcome to the second instalment of CP 360, where we will be exploring “Loop 454”.
Our sister company Loop 454 provides full-service video and photo production. With a passion for storytelling and an unwavering commitment to visual excellence, the team can transform ideas into captivating visual narratives.
Here are some of the prominent uses of video and photo in today’s communication landscape…
Social Media
Social media platforms have evolved to become vital components of a larger marketing strategy for businesses. Whilst anyone can create and share videos on social media, there are several compelling benefits to using professional, tailored video content. Combined with the use of relevant tactics, content has the potential to gain a wider reach in terms of audience, can convey a story, or brand message with authenticity, and drive engagement. Overall, strengthening brand awareness.
EVENT CAPTURE
Event video and photography goes beyond mere documentation, they become gateways to experiences, connections and can be used as a powerful tool to market future events.
They can also be just as valuable for organisers, allowing for retrospective evaluation of an events success, highlight areas for improvement.
Event videos are a great way to share the experience with absentees, or even relive the occasion long after it has concluded!
CORPORATE
The vision that comes to mind when hearing the term “corporate video” is the age-old talking-to-camera piece, delivered by a CEO, with a montage of b-roll shots overlayed. These films would have required a production team and a hefty budget, however with increased accessibility and lower-priced, high-end content creation, this does not pose such an issue.
While the format of corporate videos may be changing, the power of storytelling remains ever-present. Narratives can evoke emotions, build connections, and leave a lasting impact on audiences. Businesses that can craft compelling stories, even within short-form videos, are more likely to capture the attention and loyalty of their viewers.
Using professional video content as part of your marketing strategy can elevate your online presence, engage your audiencE more effectively, and contribute to your overall success.