Make the most of post-lockdown events and exhibitions
According to our recent online poll, 75% of people will be actively looking to attend live events and exhibitions, but attendees habits and event procedures could well have changed for good.
We are here to offer up our advise on how to maximise your activation at events and exhibitions.
SEND OUT POST EVENT PACKS
In the past, events and exhibitions were awash with attendees walking round with branded tote bags full of merch and literature from various companies within the venue.
Most events currently do not allow give aways, especially in the manner that we are used to.
We can work with you to create post-event packs that can be collated, stored and sent out from our Birmingham based warehouse.
DELIVER AN IMPACT
How often have you got back from an exhibition, put your goody bag down, and never looked at it again? We have all done it.
Sending post-event packs through the post gives you a unique opportunity where the receiver will definitely engage with your materials. You just need to make sure that engagement is positive!
Using branded packaging or envelopes can really make your event pack stand out. It might seem obvious, but mentioning the event they attended on the packaging will make them even more likely to open it!
High quality print enhancements such as gold and silver metallic inks, as well as white and clear inks, gold and silver foiling, die-cutting and coloured papers can also increase the WOW factor!
Remember, on average direct mail is engaged with 4.5 times!
GET PERSONAL
Personalisation is proven to be more effective across all marketing channels, and direct marketing is no different.
There are many ways you can add personalisation, whether it is just on a covering letter, or even better, on the packaging for your event pack.
Using our Iridesse digital presses, the personalisation capabilities are endless.
THE LIVE EVENT
As well as delivering engaging post-event communications, we can also help to ensure your live events are as safe as possible.
Self-adhesive anti-microbial film can help protect surfaces at your events, such as tables, desks and displays, with up to 99% protection against bacteria, and 93.41% protection against viruses.
Although the WHO have stated that there is minimal risk of transferring Covid through printed media, we now offer anti-bacterial laminates for printed materials. This additional protective barrier can put both yours and attendees minds at rest, eliminating 99% of bacteria.